Creativity is one of those words that has a resurgence every few years in the corporate world, and even when it’s not in vogue, the use of the word creativity in the workplace is accepted as a norm.

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Beyond its use as a recruitment tool, or to plan annual team days or Christmas parties, creativity as an everyday mechanism often seems to be to justify a colleague wearing coloured rimmed glasses or a print shirt.

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If we assume that creativity is a muscle that we are all born with that some of us flex a little more than others at different points in the lives, what does it mean for a person who prioritises creativity to thrive within an environment that at best pays lip service to it? And more importantly, how can you thrive?

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